Why Every ILLBA Member Should Take Advantage of the ILLBA Spotlight Series
As a member of the Illinois Limousine & Bus Association, you already know the power of community and professional connection. But are you fully leveraging the free marketing tools available to you?
If you haven’t yet participated in the ILLBA Spotlight Series, now is the time.
This no-cost promotional opportunity was designed specifically for ILLBA members—both transportation operators and industry vendors—to help build visibility, share your story, and open doors to collaboration.
Whether you're a longtime operator or a newer vendor looking to gain traction, the Spotlight Series is a powerful tool you shouldn’t ignore.
What Is the ILLBA Spotlight Series?
The ILLBA Spotlight Series is a member-exclusive feature published on the ILLBA website, promoted through The ILLBA Roundup weekly newsletter, and shared on the ILLBA’s Facebook page. Members are invited to participate in a casual phone interview with ILLBA’s copywriter, who guides the conversation using a standard set of questions. That interview is then transformed into a professionally written article highlighting your business, background, insights, and what makes your company unique.
Best of all? It’s completely free.
The SEO Advantage: Backlinks and Visibility
If you're looking to improve your website's search engine ranking (and who isn’t?) one of the most valuable elements the Spotlight Series offers is a high-quality backlink from a reputable industry website.
Backlinks are one of the most important factors search engines like Google use to determine your website's authority.
When a respected site like ILLBA.org links to your business, it sends a signal that your site is credible and worth ranking higher. Over time, this can help drive more organic traffic to your site, which means more potential customers and partners discovering your business.
Evergreen Content You Can Use Anywhere
Your Spotlight feature doesn’t just live permanently on the ILLBA site—it becomes a long-term marketing asset for your business.
Ways you might leverage the feature for your benefit:
- Link to it in email signatures
- Share it on your own social media channels
- Include it in press kits
- Feature it on your own website’s “About” or “News” section
A professionally-written article about your business adds polish and credibility, and because it’s hosted on an external, third-party site, it holds additional weight in the eyes of potential clients and partners.
This is evergreen content that works for you 24/7.
Build Connections and Drive New Business
The transportation industry thrives on relationships. By sharing your story in the Spotlight Series, you're introducing yourself to a broader network of fellow members and industry professionals who might not know who you are or what you offer.
You never know when another operator might be looking for an affiliate in your area, or when a member might need your exact service. This feature is a simple but strategic way to put yourself on the radar—and open the door to mutually beneficial business opportunities.
Minimal Effort, Maximum Impact
Here’s the best part: the Spotlight Series requires very little effort on your part.
All you have to do is schedule a 30-45 minute phone call, and provide a headshot or preferred photo of yourself. That’s it. The ILLBA copywriter takes it from there, crafting a polished narrative that reflects your voice and values. You will also receive the feature graphic and a PDF of all the written promotional elements for your own records and potential use.
In other words, this is free marketing that costs you almost nothing in time, but delivers real value in visibility, credibility, and potential business growth.
Don’t Miss Out!
As a business owner or representative, you’re constantly seeking ways to stand out and reach new audiences. The ILLBA Spotlight Series is a perfect opportunity to do just that, with no strings attached.
If you haven’t been featured yet, it’s time to step into the spotlight. Get started by contacting ILLBA Executive Director Paula Debiasi today and scheduling your interview.
Your future clients—and SEO rankings—will thank you.