Tell us a little bit about LfL Worldwide Chauffeur Services:
LfL Worldwide Chauffeur Services is based out of Dublin, Ireland, with our headquarters at the Stadium Business Park in Ballycoolin. We primarily serve the entire island of Ireland, and also have several key outposts in the U.S. where we see a lot of client activity, particularly in Chicago, Indianapolis, and other parts of the Midwest.
LfL started 18 years ago — I was the sole driver, and my wife Lorraine handled all the logistics. We initially operated under the name “Limos for Less” — it was a common search term in the market at the time, so we figured why not make it the name of our company?
As we transitioned out of traditional limousines and special occasion work and moved into the corporate space, we rebranded to LfL. And we’re still a family business, owned and operated by myself and Lorraine to this day. It’s a 24/7/365 kind of commitment — really more a vocation than a job.
We’re considered mid-size by Irish standards, with 11 employees including Lorraine and me, and we own 8 vehicles. We also work with 9 or 10 core independent operators when demand surges. Our fleet is predominantly made up of Mercedes models — mostly executive mini-vans because SUVs aren’t really a thing here in Europe like they are in the U.S.
We specialize in corporate transportation, high-end executive travel, and event services. Regular people don’t tend to use private car services in Ireland — it’s mostly businesspeople and high-net-worth individuals. We also see a lot of demand tied to the tech sector, given how big Ireland is as a hub for U.S. companies.
What do you wish more people knew about the business?
More than just a transportation company, we’re a hospitality business on wheels. It’s all about the service experience — not just getting from Point A to Point B. We hire for attitude and personality first; I can train someone to drive, but I can’t teach someone how to care about our clients. The mindset of "look after your people and your people will look after your customers" is what drives everything we do. It’s also why we’re proud to say we’ve never had an employee leave us.
How did you, personally, end up in the transportation industry?
It was a little bit of a circuitous path. I worked in the grocery business for years — at Superquinn, which was the most high-end grocery chain in the world before Whole Foods came along. I started there during school and stayed into my 30s, learning everything about customer service. I even had the opportunity to buy a store, which I did for a while, but ultimately realized it wasn’t for me.
At that point, Lorraine and I started a limousine company focused on retail customers — weddings, nights out, Rolls Royces, limousines — you name it. Over time, we transitioned fully into the corporate market, and here we are today.
It’s been a journey built on hard work, resilience, and a real passion for looking after people.
What has been your experience as an ILLBA member?
Joining ILLBA has been brilliant for us. Being based in Ireland, we don’t have any transportation shows or associations like you all do in the U.S., so organizations like the ILLBA are crucial for building connections and staying tapped into the industry.
We do a lot of business with clients in Illinois and Wisconsin, and having that name recognition, that credibility, helps a lot — especially when you're handling international work. The backlink from the ILLBA site to ours even helps with SEO, which is an added bonus.
In my opinion, if you’re doing any kind of business in Illinois and you’re not an ILLBA member, you're missing out. It’s an easy, effective way to be part of the community and support the industry that supports you. Plus, the networking opportunities are invaluable — your network really is your net worth in this business.
Fun fact: Jim Luff gave us our very first affiliate job from the U.S., back when he was GM of The Limousine Scene. That connection helped us realize the potential in international affiliate work, and we’ve never looked back.
How are you spending your time outside of the business?
When I’m not working, I spend a lot of time with my family. We have two sons, and since this is a busy family business that we’re all committed to, it’s important that we also take time to relax together. We have a holiday home in Florida, in the Tampa area, which was actually the winter home of Ransom Olds, the founder of Oldsmobile. We try to get over there whenever we can.
We’re also big Manchester United fans, and we go to Manchester a few times a year to catch matches. It’s a great way to get excited and celebrate.
Any predictions, hopes, or ambitions for the future of our industry?
The industry always seems to face a big challenge every five years — financial crashes, COVID, economic fluctuations — and I think we might be heading into another tough stretch. My advice to everyone would be to stay as liquid as possible and not overextend yourself financially right now. Let’s see how things level out with the transition happening in the U.S., and be cautious before making big moves.
Long term, though, I’m optimistic. This is and always will be a people business. Relationships matter more than anything else. No other industry trusts its “competitors” to care for their customers like ours does. If we keep that spirit alive — of collaboration, trust, and community — we’ll always find a way forward.
There are also exciting things happening — the first-ever regular season NFL game is coming to Dublin this year, the British Open is happening here, and golf work is a huge vertical for us every summer. Lots of reasons to stay positive.
You can reach Myles at [email protected], + 353 86 414 1837, or on LinkedIn.
Learn more about LfL Worldwide Chauffeur Services on their website and connect with them on Facebook.